Marketing Integration for Tourism Websites
Having a website is one thing, getting people to your site is another but once they are at your website how do you convert them into bookings?
Call to Action Buttons
One thing that’s for sure, one visitor to your website doesn’t equal an instant booking, but there are things that can be to make the process more attractive therefore increasing your conversion ratio by setting the bait. By this, I mean creating strategically placed call-to-action banners, buttons and advertisements on your website to catch the visitors attention and make the websites objective more direct to the viewer.
The majority of tourism websites main goal is to secure bookings but if the only link to the booking process is via a small “booking” button that is nestled in amongst the other navigation items, then your conversion ratio will be low.
Marketing Landing Pages
If you are getting visitors via social media promotion such as FaceBook to Twitter advertising, rather than sending visitors to your website’s homepage, create a customised landing page off your URL (www.website.com/facebook-promo) which clearly highlights what you’re offering with a call-to-action. Landing Pages also allow you to track your visitors and the conversion rate of such advertising via statistical services such as Google Analytics.
When it comes to designing for the Tourism Industry or any industry in fact, the main objective is to identify the websites purpose and highlight this in a tasteful and attractive way which will have the viewing wanting to find out more or book right away.
Whether you’re in Sydney, Melbourne, Perth, Adelaide, Brisbane, Tropical North Queensland or the Sunshine Coast contact Gold Coast based Ignition Media today for a free marketing report and quote. We work with tourism businesses Australia wide